IMC – health. care. digital.
Our delivery since 2007

Digital transformation that solves business problems.

Platforms, applications and digital experiences, shaped by strategy, powered by technology and made useful through content and design.

  1. Requirements
  2. Experience
  3. Technology
  4. Workflows

We help healthcare and pharma organisations change how they serve customers, engage professionals, prepare teams and bring new offerings to market.

Our work starts with the business challenge. We define the requirements, design the experience and connect the technology with the information and workflows needed to make it work.

Patient Experience & Service Access

Make healthcare services easier to discover, understand and navigate.

Patients need clear information and a straightforward route to care. We design digital experiences around these needs, connecting service information, patient education and usable interfaces.

Explore Patient Experience Solutions

The problems we address

Difficult service navigation, complex treatment information and gaps in the patient’s experience.

Technology and delivery

Patient-facing websites, information architecture, interface design and solutions for service workflows, supported by medical content and communication strategy.

Project evidence

For Gleneagles Global Hospitals, we combined medical content, design and website development. For AIIMS, our documented work covered OPD patient-flow research, requirements analysis, solution design and prototyping around registration and waiting-area communication.

Business value

A clearer digital route to services and a practical approach to patient-flow challenges.

HCP Engagement & Education Platforms

Build a digital channel for recurring professional engagement.

We bring platform infrastructure, clinical content and engagement design together so organisations can deliver education beyond individual events and campaigns.

Explore HCP Engagement Solutions

The problems we address

Episodic HCP contact, limited access to on-demand education and difficulty sustaining professional engagement.

Technology and delivery

CME platforms, structured learning experiences, digital knowledge-sharing tools and ongoing content programmes.

Project evidence

For DocVidya, we developed CME platform and content infrastructure, learning modules and clinician engagement tools. For M3 India, we supplied subject-matter expertise, content strategy and educational resources within its physician platform.

Business value

An ongoing channel for useful, relevant engagement with healthcare professionals.

Digital Growth & Market Activation

Connect market strategy with the systems needed to generate opportunities and follow up on them.

We translate positioning and market priorities into digital experiences, campaigns and lead-management processes. This connects an understanding of customers with practical marketing and sales execution.

Explore Digital Growth Solutions

The problems we address

Unclear positioning, fragmented campaigns and an unstructured enquiry pipeline.

Technology and delivery

Digital customer journeys, campaign experiences, marketing automation, lead nurturing and sales-support resources.

Project evidence

For VitreosHealth, we supported demand generation through Marketo automation, personalised email programmes, digital execution and inside-sales follow-up. For METI-Japan, we developed the market-entry and go-to-market plan for an AI tele-ICU and tele-radiology offering.

Business value

A coordinated path from market positioning to customer engagement and opportunity development.

Digital Pharmacy & Product Experience

Make a large product catalogue easier to navigate and understand.

We connect digital interface design with structured medical information, helping pharmacy businesses make complex catalogues more usable for customers.

Explore Digital Pharmacy Solutions

The problems we address

Difficult product discovery, fragmented health information and inconsistent customer communication.

Technology and delivery

UI/UX design, structured drug and disease information, digital decision-support resources and engagement programmes.

Project evidence

For Medlife, we delivered UI/UX, medical content covering more than 100,000 drugs, visual resources and the content logic supporting the experience. For NetMeds, our work focused on medical expertise, social content and campaign execution.

Business value

A more usable information environment and clearer communication with digital pharmacy customers.

Learning & Workforce Capability Systems

Turn training into a structured digital process.

We develop learning environments that bring user access, training, assessment and relevant content together. Instructional design and technology work together to support consistent delivery across roles and locations.

Explore Learning Systems

The problems we address

Inconsistent onboarding, scattered training resources and limited visibility into learning progress.

Technology and delivery

Cloud learning management systems, interactive courseware, registration workflows, assessments and scenario-based learning.

Project evidence

For CallHealth, we developed a cloud-based Moodle LMS with authentication, registration, training and assessment, supported by interactive modules and expert demonstrations. For LearningMate, we developed assessment content for adaptive quizzing and scenario-based learning across health sciences.

Business value

A repeatable system for delivering training and assessing understanding.

Pharma Field Force Enablement

Put product knowledge and practical preparation within reach of every representative.

We develop digital learning and sales resources around the portfolio and the conversations field teams need to handle. Medical content, instructional design and accessible delivery support consistent preparation.

Explore Field Force Enablement

The problems we address

Uneven product understanding, difficulty accessing current resources and training disconnected from customer conversations.

Technology and delivery

LMS-ready learning modules, interactive assessments, digital visual aids, product-specific sales resources and scientific updates.

Project evidence

For Themis Medicare, we developed interactive medical representative courseware covering medical knowledge, products and sales techniques. Our Mylan work included scientific training resources, e-visual aids, drug updates and care guides.

Business value

Consistent learning and easier access to resources for HCP conversations.

AI Products & Connected Digital Ecosystems

Turn the potential of technology into a usable business offering.

We help organisations define how an AI product or digital ecosystem should serve its customers. Product architecture, experience design, knowledge systems and commercialisation strategy connect the concept to implementation.

Explore AI & Digital Product Innovation

The problems we address

Technology without a clear use case, disconnected digital components and an uncertain route to adoption.

Technology and delivery

Product and ecosystem architecture, AI-supported applications, knowledge platforms, user experiences and launch programmes.

Project evidence

For NutrifyToday / NutrifyGenie, we helped create and operationalise an ecosystem connecting industry intelligence, an AI-powered product engine, learning and leadership engagement. For GenePowerX, we developed a connected engagement ecosystem incorporating LIVE100, ATGC Life and ATGC Summit.

Business value

A defined customer proposition, connected digital components and a practical commercialisation model.

Bring us the business problem.

Whether you need to improve service access, equip a workforce, engage professionals or develop a new digital offering, we connect the strategy, technology, content and design required to move it forward.

Discuss your digital transformation priority