Don't just train your field force. Build their ability to think, respond and perform.
Pharma training can tell you what your people have learned. Field readiness tells you what they can actually do.
IMC Pharma Field Force Readiness™ combines AI intelligence, human intelligence and creative cognition to assess, simulate, coach and qualify reps on the capabilities that matter in real HCP interactions.
by IMC Digital — delivering promise through content, design & technology since 2006
training complete. readiness unknown.
Most pharma teams measure what is easy to measure. None of it tells you how a rep will handle the next HCP.
Did they complete the course?
It does not show whether the rep can handle the next HCP conversation.
Did they pass the test?
It does not show how they answer a clinical question they did not expect.
Did they visit the doctor?
It does not show whether the conversation in the room was any good.
training tells you what they learned. readiness tells you what they can do.
We don't position this as another AI training platform. We ask a different question.
What you track today
- They completed the course
- They passed the test
- They made the visit
Useful. But it stops before the conversation starts.
Can they actually handle the HCP conversation?
- Handle a sceptical HCP
- Answer the question they did not expect
- Stay inside approved claims
content that teaches. assessment that proves it landed.
Our medical team builds the content from the latest clinical updates. It follows regulatory rules and your product usage guidelines. The assessment and simulations then check each rep, build rapport and sharpen how they think, so they perform at their best.
Courseware
- Built from the latest medical and clinical updates
- Follows regulatory rules and your product usage guidelines
- Built for the exact rep, role and moment
Assessment
- Knowledge checks against a clear rubric
- Simulated HCP conversations that build rapport and sharpen thinking
- Built and reviewed by clinical and MLR experts
Field-ready reps
- Ready, almost ready, not yet — for every rep
- Coaching aimed at the exact gap
- An audit trail behind every decision
from your knowledge to field-ready proof.
Your proprietary content never leaves your control. It flows through the Pharma AI guardrail layer before it becomes a single line of AI conversation.
You share your approved content
Monographs, evidence, approved claims and SOPs.
IMC builds and maintains the assessment
Courseware, HCP personas and questions, built and reviewed by our clinical and MLR team.
Reps practise. You see who is ready.
Scores, gaps and coaching points, in one view for your managers.
a readiness layer, not a replacement.
IMC does not ask you to replace your existing systems. It connects to what is already there.
LMS
Learning and training records. Your own, or Moodle.
CRM / SFA
Field activity and engagement data.
HRMS
Employee and role information.
SSO / Identity
Secure user access.
Analytics & APIs
Enterprise reporting and integration.
every conversation ends with a score and a plan.
A rep does not get a pass mark. They get a readiness profile: what was strong, what to fix next and what to practise before the next visit.
- Scored across the skills that matter, from product knowledge to human connection
- Every score comes with the reason behind it
- Coaching points straight to the exact gap
Readiness profile
Rep · Cardiology simulation #14
Sceptical HCP, dosing data
Illustrative sample. Every score comes with the why.
ai that behaves like a regulated medical tool, not a chatbot.
Your proprietary knowledge stays yours. The AI is not allowed to invent medical or promotional claims, and our clinical and MLR experts build and review every assessment before a rep takes it.
Only your approved content
Every answer comes from your approved sources. Never the open web.
Unsupported claims flagged
Caught before they reach a rep or an HCP.
Built and reviewed by medical experts
Our clinical and MLR team builds every assessment and reviews it before a single rep takes it.
Powered by human intelligencepowering pharma clients with smart content.
Pharma commercial and training leaders trust IMC for content that is Simple, Medically Accurate, Researched and Targeted.
- Lupin
- MegaWeCare
- IIL
- USP
- Dr. Reddy's
- Mylan
We start with your problem
Not with a service we want to sell you.
We plan and we deliver
Strategy and execution from one team, so ideas do not stay on paper.
We measure what matters
How well your reps perform, not how many deliverables we produce.
questions we hear from pharma teams.
Short answers to the questions leaders ask first.
Have a different question? Write to us.
What is IMC Pharma Field Force Readiness™?
A system that shows you which reps are ready for real HCP conversations. IMC builds the medical content and the assessments. Reps practise with AI HCPs, and you see who is ready and who needs coaching.
How is this different from our LMS?
An LMS shows who completed a course. Field Force Readiness shows who can handle the HCP conversation. It works alongside your LMS, so you do not replace it.
Who writes the content?
Our medical team builds it from the latest clinical updates. It follows regulatory rules and your product usage guidelines, and your team approves it before it goes live.
Can the AI make up claims?
The AI is not allowed to invent claims. Answers come only from your approved content, never the open web, and unsupported claims are flagged. Our clinical and MLR team also builds and reviews every assessment before a rep takes it.
Is our content safe with you?
Your proprietary content stays yours, and you decide what counts as approved. We are happy to walk your IT and compliance teams through the details.
Do we need to replace our existing systems?
No. It connects to your LMS (or Moodle), CRM or SFA, HRMS, single sign-on and analytics tools.
What do reps and managers see?
Reps practise HCP conversations by voice and get a score with the reason behind it. Managers see who is ready, where the gaps are and what to coach next.
Who is it for?
Field sales teams in pharma and healthcare, and the managers who coach them. Training, medical and commercial leaders use the results.
How long does it take to go live?
It depends on your products, content and systems. We agree a timeline with you after the demo.
How much does it cost?
Pricing depends on the number of reps, the products and the content involved. Request a demo and we will share a proposal that fits your team.
How do we get started?
Request a demo. We will show you who is ready and who needs coaching, and agree a starting point that fits your team.
find out before the doctor does.
We will show you who is ready and who needs coaching.